Miley Cyrus has a long blonde wig in the newest ad for MAC Cosmetics’ Viva Glam collection. She’s promoting her new Viva Glam lipstick, which is her second for the cosmetics brand – a bold red. And it’s a big change from the bubblegum pink hue she launched first. 

The new lipstick launches September 8th, and there will also be a matching Lipglass shade. The sale of MAC Viva Glam lipstick benefits all who are living with or affected by HIV/AIDS.